Act+Acre’s founder and celebrity hairstylist, Helen, has always been passionate about clean hair care that works, she couldn’t find any for her clients and so decided to create Act+Acre: The world’s first Cold Processed® hair wellness brand that focuses on your scalp.

Originally from Ireland, Helen and her husband Colm created and patented the Cold Processed® technique to create their plant-based products. This avoids the traditional heat-based production, which can lessen the potency of nutrients in seed oils. Sustainability is key to the brand, through the packaging they use, the ingredients they include, the use of 90% less energy to create the products, and the wind farms they fund in Mumbai.

Act+Acre is a reaction to an existing category, and a promise of what it can become.