Thank you for your interest in becoming a Vendor for Foundation Foods!

We take pride in our unique wholesale distribution model, which combines a highly curated product selection with hands-on customer service. Our commitment to collaboration, responsiveness, and reliability has earned us a reputation as an excellent partner. We ensure our customers receive outstanding products and our vendors receive the strategic support needed to drive growth.

How we Work with our Vendors

Foundation Foods is proud of its reputation for superb service, integrity, and a collection of the highest-quality products. Our team is focused on service, support, consistency, and long-term positive relationships. We believe in our products, and sales growth for our brands is a happy by-product of these factors.

We follow up with key accounts to ensure their orders are placed weekly. We support vendors in running all types of promotions and ask our vendors to support us with samples and collaborative sales efforts. We meet with our corporate buyers and visit our stores regularly.

How the Numbers and Logistics Work

We do not charge our brands or our stores fees of any kind and only use our distributor’s margin to support our business. We do not have a set percentage that we ask for, as every situation is unique and requires unique considerations and negotiations.

We like to stock a maximum of 3-4 weeks’ worth of product to ensure the freshest product is available for our customers. Before onboarding, we require our brands to have at least one active or approved high-volume chain store in our region.

Our Standards for On-boarding

Each product we carry and all brands we work with are carefully vetted for the following criteria:

• Are the ingredients of the highest quality? Are they organic or better (e.g., wild-crafted, locally grown, etc.)? Are there no unnecessary sugars, additives, or fillers? Certain ingredients (e.g., dairy, sugar, soy, wheat, corn, etc.) must be organic to be considered.
• What is driving the people behind the company? Are they driven by a passion to create amazing products and make the world a cleaner and better place?
• How does the product taste? Is it delicious? Is it clean and fresh? Does it feel good?
• Is the packaging thoughtful and beautiful? Does it evoke a good feeling?
• By supporting this product, are we raising the bar for the entire category? Are we being respectful of brands we are already working with within this category?

Please review our standards for more details. We can discuss further details after we have reviewed your information and samples. We receive a high volume of new vendor inquiries and greatly appreciate your patience and understanding!

Submit an Application Using the Form Below

Due to the high volume of submissions and our team’s focus on caring for current vendors, reviews and responses may take 3-6 weeks. Please notify us if you have an expedited request from a chain store. All submissions are confidential under Foundation Foods’ Privacy Policy. Thank you for your the opportunity to learn more about your brand!

Please send retail-ready samples labeled with expiration dates, lot numbers, and scannable UPCs to the following address.

ATTN: Sample Review Team, Foundation Foods, 934 Calle Negocio, Suite A, San Clemente, CA 92673

Submissions without samples will not be considered.

Please note we are closed on Fridays. Do not ship perishable items to arrive on a Friday.

*Please note: Foundation Foods pauses all new vendor onboarding twice a year, to coincide with our summer and winter closure weeks and associated busy periods. Submission processing may be on hold between June 15th and July 15th, and between Nov 15th and January 15th. Thank you for your patience.