Our Vision

Here at Foundation Foods, we have a clear and simple vision: to curate and activate a collection of passion-driven organic or better products. You’re likely to find us snacking, drinking tonics, and doing everything we can to feel great inside and out. We want this to be the daily reality for all of our friends, family, and community! Our customers can trust that everything we offer has clean ingredients and a passion-driven approach to the natural products market space.

Our Mission

As a company, our mission is to support the highest quality, paradigm-shifting brands that are working towards a future of wellness and consciousness for consumers and producers in the natural products space. We aim to share our expertise and skillset to activate a new and powerful collection of conscious products in the food and nutrition industry. We are proud to provide our products in organic-focused specialty stores around Southern California and beyond.

Our Values

We implement our values of compassion, integrity, and accountability to build a Foundation of healthy products without ever compromising on ingredients (and now it is clear where we get our name from). We are seekers of fun, vibrancy, and deliciousness in our lives, and our highest principle is gratitude. We are so grateful for our vendors and our customers, and for you taking the time to read this page, and support our mission and our brands. Thank you!

Our Standards

How do we discern the best from the rest? A product is the best when it creatively combines what the environment needs to be clean, what your health needs to feel stellar, and what your taste desires to have fun. The brand’s production needs to be driven by passion and integrity, and it must have a focus on improving the community as a whole. Please see our Standards page for a more complete list… In summary, products that are organic or better, passion -driven, and delicious!

Our Team

Our team is the best! We’re honored to have a hardworking, passionate crew of foodies and fun-seekers. From yogis to professional surfers, pilots to super-moms, and nutritionists to punk rockers, we all share the common goals of enjoying our work/life balance, working together as a team, and supporting a project we believe in.

Our Roots

A Note from our Founder and CEO

As our company grows, I find more and more that my absolute favorite personal aspect of this whole experience is when I am talking to a brand owner, and they express their passion, reasons for why they are in business, and what they hope to accomplish. Though each one may have different specific reasons, the glimmer in their eyes and the smile on their faces are always the same. When the Foundation team shares our products with customers we see the very same excitement as they find their new favorite product that they never knew existed.

I got my start fresh out of university with three bachelor’s degrees in my pocket and a growing interest in wellness through clean eating, yoga, and meditation. I began to see the positive impacts of eating nutrient-dense and highest quality foods. After hosting a radio show on student radio with the founder of Sun Potion, I was graciously offered an opportunity to work for them. I found Sun Potion to be an amazing company that inspired the standards and work ethic for Foundation Foods. Working in the field for Sun Potion, I had the opportunity to share my experiences with the world around me, and see what amazing results occurred when communities were exposed to such quality and passion.

Over time, we have developed long-lasting, supportive relationships with many brands and stores that keep the highest standards for ingredients, operational integrity, as well as a passion for improving the world through their products. We’ve found a true purpose in finding the absolute best brands and products in each niche of the consumable goods industry. Foundation Foods strives to support and grow these brands so that their passions, flavors, and health benefits can reach the maximum number of people. As we expand we look forward to seeing what new markets and products we will discover!

-Louis D’Angelo, Founder and CEO of Foundation Foods